Ask BHP: What Goes into Your Instagram Account?

Recently we had a reader write in, “I love your Instagram! What goes into all the fun book pictures and videos, and how do you decide what books to feature?”

Hello, it’s Rachael, here! I’m the copywriter and “Instagram guru” at Bethany House. My main responsibility is to write back covers, ads, bookmarks, and almost anything else that isn’t within the pages of a book. Though, when I started working at BHP, I launched our Instagram account and was given the title “Instagram Queen.” Capturing fun photos, shooting videos, and interacting with readers has become one of my favorite things about coming into work every day.

When I saw today’s Ask BHP question, I was elated! I love talking about our Instagram account almost as much as I love the fun I have with it.

ask bethany house

One of my favorite monthly features that we do on our Instagram account is the cover design videos. Our Senior Fiction Publicist, Amy, and I sneak into our Art Director’s office and steal his files on the books she wants to discuss, and we record short videos where she talks about photoshoots, shows the sketches our designers make before the cover is designed, and tells her theory about ancient helicopter technology that left a character at the top of a snowy mountain (see the video for Hope’s Highest Mountain). I don’t get to sit in on any of the meetings where cover decisions are made, so I’m constantly learning new things when we record these videos. You can find our cover design videos under the IGTV tab or in the “Cover Design” highlight on our page.

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Deciding on which books I’ll be featuring for the month is simple. I keep a list of the books we are releasing every month and make sure that each one is featured on our Instagram. I’m usually found wandering around the office asking coworkers for small knick-knacks they have in their office so I can use them for Instagram photos, or “hiring” hand models to hold books for me while I snap my photos. I love the dollar section at Target because that’s where I find my best props, and Amazon sells fantastic flat lay backdrops!

I also enjoy featuring our readers’ photos on our page, so if you “bookstagram,” tag us on Instagram and use the hashtag #BHPFiction and your photo could be chosen as a Feature Friday!

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I’d be lying if I said that we take our Instagram completely seriously because when it comes to taking photos, I’m usually found in the middle of a new shenanigan. I’ve been caught standing on chairs to get the perfect angle, hauling my entire bookcase into our sitting area for a “great idea,” and making use of the glass from a broken lamp. And since the best lighting in the office is right by our kitchenette, I’ve been caught every time. So when someone walks by and asks, “What could you possibly be doing this time?” I point them to the letter board hanging above my computer that says, “It’s an Instagram thing; you wouldn’t understand” and give them my trademark cheesy grin!

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If you haven’t already, follow our Instagram page at @bethanyhousefiction for sneak peeks at our cover design process, behind-the-scenes glimpses of our photoshoots, ebook deals, and weekly book recommendations! Don’t be afraid to send us a message if you have any questions, or simply want to say hi. I love hearing from our readers!

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I love trying new things, so what would you love to see on our Instagram in the future?

*To ask a question of your own, fill out the form here: https://forms.gle/MyzL6QPGh3JQKzyE8 

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