It’s a dilemma that many in my circles are puzzling over: in today’s world, authors have nearly limitless creativity and research sources and opportunities to get their stories out to a wider audience…but fewer people are willing to pay for them.
I’m an administrator for a few dozen authors’ Facebook pages, and from time to time I glimpse notifications of another message with the same question, phrased in a few different ways: “Why is your book (or ebook) so expensive?”
If you’ve ever wondered that yourself—and I don’t blame you, because I did too before I started working in publishing—here are a few thoughts that authors probably want to say but feel they can’t, because it seems a little too direct, a little too self-serving (even though it really isn’t).
It’s the same reason restaurant owners can’t give you a free dinner: because that’s how they make a living. Sure, a chef might comp a meal for a celebrity or a food blogger who will recommend the café to a large audience, but for the most part, they charge for their product both because it’s worth the money and because doing so allows them to continue making five-star creations.
Before I go on, let me first say: this is not intended to make you feel bad if you’ve ever requested a review copy from an author, talked about how ebook prices are too high, or can’t buy every new release that catches your eye. Not at all. You don’t have to feel defensive, because I’m also a reader who loves a good deal and lives on a budget.
This is just a different perspective, written in consideration of some people I care a lot about: our authors. It’s easy for them to get discouraged when hearing about general trends—readers buying fewer books at lower prices—or getting direct messages from readers concerned that their books are priced too high. My goal isn’t to scold anyone, just to ask questions that might be helpful when thinking about this issue. Continue reading