It’s an old question: Can you judge a book by its cover?
My answer: Yes! Especially if it is a book by Bethany House.
A book’s cover is the first thing a potential reader will see and it should make a lasting impression within the space of a few seconds. A great cover will help the reader instantly recognize the genre, tone, and setting of a book. For example, if you look at the covers below, you can probably tell which novels are in a genre you are interested in:
An Elegant Façade is falls directly into the regency romance category and is likely to appeal to Jane Austen fans. A Dangerous Legacy is still a historical, but the tone is a little more turbulent and promises a stormy romance. A Love Like Ours is clearly a contemporary, with a vibe that blends both humorous and a down-home western feel. Return to Me communicates a traditional biblical fiction novel with an epic feel to it.
Once upon a time cover designers could pour a lot of detail into the cover image, but with the rise of online shopping, it is essential a book cover look good both on a bookstore shelf and a thumbnail image on a smart phone. The physical copy of a Bethany House novel is 8 ½ inches tall. If a potential reader is looking at the same book on an iPhone, the cover will only be ¾” tall. That presents a huge challenge for the designer. It means the titles need to be shorter, details are streamlined, and backgrounds can’t be too busy.
With all those limitations, it is amazing that designers can still produce such diversity that communicates a genre and vibe so quickly.
Although authors rarely have much say in our covers, the team of professionals in a publishing company are experts in picking out color palettes, symbolism, and design elements to convey these messages in the space of only a few seconds. The cover is making a promise to the reader about what sort of experience they can expect once they open the page, which is why Bethany House puts so much attention on designing that image. People really do judge a book by its cover!
What about you? What is your favorite book cover in recent memory?