Hello dear readers! Rachael here! You may have seen my blog post back in May where I talked about writing the synopsis on the back of our books. I’ve returned to talk about another intriguing responsibility that I have as the company’s copywriter. . . .
If you grab almost any Bethany House book and flip to the last few pages, you will find book recommendations—or as we call them, the back-of-book ads (BOBs for short).
Nearly a year before our books release—before I write the back cover copy and often before the book is even written—our marketing team works with our authors to write a book synopsis that makes its way into our seasonal catalog and online. They take an author’s original synopsis from their proposal that could be anywhere from one page to ten pages and shorten it down to about 150 words.
Once those are approved and edited, it’s up to me to deliver an even shorter description to our marketing team that is 360 characters or less . . . including spaces. Counting the fiction titles only, I write approximately 15 of these every four months—but counting our nonfiction divisions, I spend over a week writing at least 40 of these.
They are so fun to write, but they are not easy in the least. Not only do I need to cut a three paragraph synopsis down to three sentences, but I also need to make sure that I’m hooking a reader’s attention while delivering a concise and intriguing book description. They also have to run by our marketing team and editorial team for review and some usually are rewritten multiple times until we can guarantee that it is perfect.
Not only will you see these in our back-of-book ads, but they also make appearances in newsletters, print and digital ads, and on our social media accounts too!
Here are the short descriptions that I wrote for our November releases. Let me know which ones stand out to you!
After an abusive relationship derails her plans, Adri Rivera struggles to regain her independence and achieve her dream of becoming an MMA fighter. She gets a second chance, but the man who offers it to her is Max Lyons, her former training partner, whom she left heartbroken years before. As she fights for her future, will she be able to confront her past?
As the nation’s most fearless travel columnist, Augusta Travers explores the country, spinning stories for women unable to leave hearth and home. Suddenly caught in a scandal, she escapes to India to visit old friends, promising great tales of boldness. But instead she encounters a plague, new affections, and the realization that she can’t outrun her past.
After a deadly explosion at the Chilwell factory, munitions worker Rosalind Graham leaves the painful life she’s dreamt of escaping by assuming the identity of her deceased friend. When RAF Captain Alex Baird is ordered to surveil her for suspected sabotage, the danger of her deception intensifies. Will Rose’s daring bid for freedom be her greatest undoing?
When a renowned profiler is found dead in his hotel room and it becomes clear the killer is targeting agents in Alex Donovan’s unit, she is called to work on the strangest case she’s ever faced. Things get personal when the brilliant killer strikes close to home, and Alex will do anything to find the killer—even at the risk of her own life.
How would you write a short description for your favorite new release? Write your blurb below and include the title. Remember, it has to be less than 360 characters!
We will choose three random entries to win a copy of any Bethany House book that released in 2020-2021.
*No purchase necessary. Giveaway ends on Monday, October 25 at midnight CT. Winners will be chosen at random on Tuesday, October 26. Winners will receive one copy of a 2020-2021 Bethany House book of their choice. US only. Winner must be 18 and older or have parental consent.